Why tell your story?
“Storytelling is the most underrated tool in marketing.” — Silva Harapetian
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We are a full service multi-media, consulting and production team.
My team and I help people like you; entrepreneurs, business owners, coaches, authors and anyone with a brand, who wants to have a deeper connection with their audience and clients. We do this through storytelling.
What does storytelling have to do with connecting with your clients? Think about it, how do you find what you have in common with people? In most cases, it’s through people sharing stories. When you find you have something in common with people you usually connect with them. That connection turns into likability, loyalty and eventually business. The key is to find your compelling story. One that will connect on a human level, that will set you apart from your competition and give you instant credibility.
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That’s where my team and I come in with more than 20+ years of experience as executives in the media industry.
I am an award winning journalist. I am a veteran media insider who has worked as writer, producer, and show booker. I know a good story when I see one and I know how to create one. I have a proven track record of finding the most compelling story in any situation and business, develop a core message and market a brand through a story.
My personal goal is help you find your story, to refine your story, to package it in a way that connects with your clients and audience and sets you apart in your entire industry.
Our client come to us because they want mass exposure, they want to take their brand to market, garner credibility and become thought leaders. We focus on story strategy and messaging, developing powerful and creative video content that will help tell your story.
If you are thinking that you don’t have a story…well…I have news for you…EVERYONE HAS A STORY and it is the most underrated tool in marketing.
Fill out my strategy session questionnaire and I GUARANTEE that I can help you find your story.
Media Training
Media exposure adds credibility and is the ultimate testimonial for your business and brand.
Video Production
Video content is the most powerful tool available to influence an audience into taking action.
Brand Consulting
Finding ones most authentic voice is the most important element into developing a brand.
Why Is Telling Your Story Important?
Your story is the heartbeat of your marketing. It defines you, your brand and your business. How you tell your story determines how your clients connect with you and why they continue to do business.
Let's get started! PITCH ME YOUR STORY!
breakthrough:
Candid Conversation with Lewis Howes and How Entrepreneurship Has Helped Him to Live in His Truth!
What a former pro-athlete, Lewis Howes, did after a career-ending injury to rebuild his life that made him millions and landed him in the media spotlight!
A closer look at his story and the advice he has for people looking to make a breakthrough.
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Kind Words from current members
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“I came to [Silva] with a slight idea of what I wanted, I had the script in hand. She explained to me how to work best with scripts, how to be completely natural on video.”
Marina Kuperman Villatoro
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“At times, pitching the media can be a bit overwhelming. What makes working with Silva so powerful is that she has experience on both fronts. She has been the one being pitched to and has extensive experience pitching the media herself.”
Laura Berger
About Silva
I’m Silva Harapetian, a 20-year media veteran who has worked as a writer, producer and an on-air journalist in major networks on television, radio, print and multi-channel platforms.
My media expertise and my passion for entrepreneurship have led to the launch of two successful online brands that have attracted national and international attention.
After leaving broadcasting, I created a media consulting firm to teach entrepreneurs like you the “INSIDER SECRETS” about how the media works, how to become the thought leader in your industry and land TV, radio, print and web coverage.
Having created BIG SUCCESSES for multiple clients as a premium consultant, I realized my approach could work for nearly any business and was compelled to package my tips and expertise into an accessible, DIY format that is easy to both follow and implement.
Silva has a passion for entrepreneurship. She has built businesses and brands globally. She has been featured in online and print magazines as well as television and radio shows, internationally and nationally.
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